Programme Outline
The online MBA has been carefully structured to meet its objectives in a flexible way, allowing each student to adapt the programme to their professional interests and learning style. To complete the MBA, you must successfully complete six taught modules plus a final dissertation.
Introductory (Not for Credit)
Induction
Your studies begin with an orientation module designed to help you adapt to the online environment and understand the programme structure. While it does not carry credits, it introduces you to academic writing, library resources, OnlineCampus, and support services, ensuring you are fully prepared for postgraduate study.
Stage 1 (120 Credits – Six Modules)
Core Modules
-
Organisational Behaviour
Explores how individuals and groups function within organisations, addressing motivation, communication, leadership, conflict, organisational culture, and change management. Through real-world case studies, students learn to make effective decisions that directly impact the workplace. -
Marketing Management
Examines the principles of marketing, from segmentation and research to international strategy and customer focus. Using applied projects such as building a marketing plan for a company, students learn to redefine industries and innovate within competitive environments. -
Financial Management
Provides a strong foundation in financial accounting, budgeting, and management accounts. This module equips managers with the skills to evaluate financial performance and ensure sustainable profitability. -
Enterprise Ethics and Sustainability
Investigates ethical decision-making, social responsibility, and sustainable business practices. The module connects directly to the UN Sustainable Development Goals (SDGs) and emphasises the economic, social, and environmental dimensions of modern enterprise.
Electives (Choose One):
-
Information Management
Focuses on the manager’s role in harnessing technology and information systems, covering areas such as cloud computing, open-source software, and social media. Students learn how to apply information management within a strategic organisational context. -
Corporate Strategy and Competitiveness
Based on the frameworks of Professor Michael Porter and the Institute for Strategy and Competitiveness at Harvard Business School. Includes a one-week residency in Zürich, Switzerland. The module examines competitiveness from firm-level strategy to national and regional economic development.
Final Capstone (Compulsory):
-
Strategic Management
Challenges students to think critically about long-term strategy formulation, implementation, and sustainability. Through analysis of major case studies (e.g., Facebook, Kellogg, Google) and the use of strategic tools such as Porter’s Five Forces, students develop the skills to craft and execute effective strategies.
Stage 2 (60 Credits – Dissertation)
Dissertation
The dissertation is an individual research project that allows you to investigate a complex business issue in depth. Students apply appropriate research methods, critically analyse literature and data, and demonstrate how their findings contribute to the broader themes of the MBA.
Exit Awards:
- Postgraduate Certificate in Management Studies – awarded after 60 credits (three modules).
- Postgraduate Diploma in Management Studies – awarded after 120 credits (six modules, including the residency).
- Master of Business Administration (MBA) – awarded after 180 credits, including successful completion of the dissertation.
Learning Approach
This MBA avoids outdated exam-based assessments. Instead, students engage in essays, applied projects, and real-world case studies that develop critical thinking and practical application. Modules are designed by expert faculty, ensuring that each course is academically rigorous and professionally relevant. Admission is competitive — only candidates who demonstrate the drive to succeed are accepted.
Programme Aims
The MBA aims to:
- Build an advanced understanding of how organisations are managed and how they respond to a constantly changing external environment.
- Provide opportunities for systematic skill development in analysis, evaluation, and communication to strengthen confidence in strategic decision-making.
- Encourage the application of management knowledge to complex issues, improving both practice and professional outcomes.
- Promote higher standards in management by developing reflective, skilled, and responsible leaders.
Learning Outcomes
Graduates of this MBA will:
- Understand the role and function of organisations, including the forces that drive organisational change.
- Master the core disciplines of management — finance, human resources, marketing, and strategy — at a senior level.
- Apply advanced research methods to business and leadership challenges.
- Develop strategic thinking skills to solve problems and support decision-making in complex environments.
- Cultivate the confidence, adaptability, and ethical responsibility required of modern leaders.